Grid & Smile



Our brief was to create and design the brand for hypothetical design conference. In my project, I created ‘Grid & Smile’ which is a hypothetical conference for editorial designers. The branding uses symbols and systems taken from CMYK printing processes to sartirically construct a smile; communicating the happiness designers get from working on the pages of publications.

Completed at Toi Rauwhārangi, College of Creative Arts, Massey University.